Fear, greed & the brain on price

Why your brain betrays you

Markets weaponize two ancient emotions: FEAR (close winners too early, freeze on losers) and GREED (size up after a win, hold for 'just a bit more'). Neuroscience shows price spikes light up the same brain regions as gambling and sugar. Knowing this doesn't make you immune — but it lets you build rules instead of trusting feelings.